YOUR REAL ESTATE
& HOME RENOVATION CONCIERGE

We specialize in real estate across the vibrant and diverse communities of New York’s Capital Region.

Whether you’re buying your first home, upgrading to your next, or scouting your next investment property, we offer deep local expertise, and a personalized, hands-on approach tailored to your zip code.

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Real estate strategy that goes beyond the square footage

Let us show you what’s possible!

Buying or selling a home comes with a lot of moving parts—and just as many important decisions. From financial guesswork and renovation questions to missed opportunities and market confusion, it’s easy to feel overwhelmed. We’re here to help you make confident decisions with a data-driven approach and full-spectrum support.

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CHOOSE YOUR EXPERIENCE

  • From first-time buyers to seasoned investors, I help you find the right property that finds your needs.

    We'll help you weigh your must-haves, navigate a competitive market, and make offers that stand out—without overpaying. We’ll stay focused on what matters most: lifestyle fit, long-term value, and a smooth closing.

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  • Selling is more than sticking a sign in the yard. Whether you need to sell fast or want to maximize value, we’ll help you move forward with clarity and confidence. That includes pricing strategy, home prep guidance (yes, even renovation recommendations), and marketing that attracts serious buyers.

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  • We help clients unlock the full potential of their spaces—so they can create a home that fits their lifestyle, not just their budget. Whether it’s a targeted upgrade or a full-scale transformation, we bring both creative vision and hands-on execution so your investment pays off in comfort, function, and future resale.

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WHY US

With a unique blend of expertise, we can not only help you find the right property but also turn it into a space you’ll truly appreciate.

REAL ESTATE
GUIDANCE

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ARCHITECTURAL EXPERTISE

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RENOVATION MANAGEMENT

MEET DANA FARRELL

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NOT YOUR TYPICAL

REAL ESTATE AGENT

With a background in architecture & construction, Dana does more than just open doors. She sees what’s possible beyond them.

What sets her apart is her ability to think like both an advisor and a visionary—someone who understands real estate contracts but also what comes after the deal is closed.

She blends creativity, market strategy, and hands-on experience to help clients evaluate properties through the lens of future potential, lifestyle fit, and long-term value.

In a competitive, ever-shifting market, Dana thrives on turning challenges into opportunities and guiding her clients with clarity, confidence, and a deeply personalized approach.

Our story & approach

  • "As a first time home buyer, Dana made the process easy & less scary."

    Dana was great at explaining everything to us from start to finish and was able to help us identify things we liked or didn't like while looking for a home. She also gave us a ton of recommendations for ideas on things we wanted to do to the house we bought and was encouraging, but also helped us not get in over our heads.

    ~ Waterford, NY

  • "She cares about helping people achieve their goals."

    I felt comfortable taking her guidance through the home buying process, her experience really showed when decisions needed to be made. Dana responds in a timely fashion and exchanged many after hours phone calls. She took the time to educate me on how to navigate in today’s real estate market. If you’re thinking of buying a home don’t hesitate to reach out to her. Dana will get you to closing.

    ~ Kevin, Schuylerville, NY

  • "Dana is friendly, knowledgeable and she gets the job done."

    I highly recommend Dana Farrell for your home buying or selling needs! She is a professional and she will walk you through the entire process and support you as needed.  Dana and her team are amazing and I feel blessed to have made this connection.

    ~Julia, Troy, NY

  • "Solid expertise in the home buying/selling industry."

    She did an excellent job working with my bank, the attorneys, the home inspector, and even contractors for their estimates! Basically, took care of it all and communicated with all parties involved to make it a completely painless process for me. Thanks Dana!

    ~ Derrick, Rensselaer, NY

Make Smart Moves

—Without Second-Guessing

 Whether you’re searching for your dream home, selling a property, or tackling a renovation, we are your trusted partner in every step of the journey.

GET IN TOUCH TODAY